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Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's....
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to....
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively....
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation,....
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still....
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums....
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV....
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition....
