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Marketing Moments
How marketers can leverage radio to build and strengthen brands

At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to....

By Team PITCH

Marketing Moments
Exam cancellations lead to testing times for Indian ad sector

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and....

By Kanchan Srivastava

Marketing Moments
Santanu Hazarika and Medha Shankr team up for Galaxy Book4

The campaign has been conceptualised by Cheil India

By Team PITCH

Marketing Moments
Upgrade DD FreeDish to an addressable system: TRAI

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber....

By Team PITCH

Marketing Moments
Dr Annurag Batra elected as member of International Academy of...

Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media

By Team PITCH

Marketing Moments
Exit Polls: Why the misfires

Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape....

By Kanchan Srivastava

Marketing Moments
Amazon to finally acquire MX Player?

As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but....

By Team PITCH

Marketing Moments
MX Player’s revenue drops 63% in FY23, ad revenue declines...

The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials

By Kanchan Srivastava

Marketing Moments
Sony takes MX Player to court over non-payment of dues

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds....

By Team PITCH

On The Move
FCB/SIX India bags digital media mandate for Plum

The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office

By Team PITCH