BrandTalk STORY
BrandTalk
Collaboration is going to be the new superpower: Nick Lawson

At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out....

By Aditi Gupta

BrandTalk
Shamsher Singh to join Network18 as Group Consulting Editor

Shamsher Singh has held senior editorial roles in leading media houses for over two decades

By Simran Sabherwal

BrandTalk
Why silver does not define Vinesh Phogat

Why silver does not define Vinesh Phogat

By Simran Sabherwal

BrandTalk
A victor anyway: Why silver does not define Vinesh Phogat

Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it....

By Aalok Bhan

BrandTalk
NBDA members to meet PM Narendra Modi today

Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry

By Amar Sinha

BrandTalk
‘India can really be the test case for Dentsu globally’

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India,....

By Amrinder Singh

BrandTalk
Walkaroo’s roadmap for 15%-plus growth in the top line

In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in....

By Simran Sabherwal

BrandTalk
‘Personalisation means better customer retention; if I retain them, I...

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....

By Simran Sabherwal

BrandTalk
WPL: 'When it comes to women cricketers, we look at...

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how....

By Simran Sabherwal

BrandTalk
Expect big marketing investments from Schneider Electric India, mostly on...

Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive....

By Sohini Ganguly

BrandTalk
‘Our core proposition is flexibility in lending & customer repayment'

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....

By Simran Sabherwal

BrandTalk
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan...

Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India

By Simran Sabherwal

BrandTalk
WPL: 'When it comes to women cricketers, we look at...

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how....

By Simran Sabherwal

BrandTalk
India has become the largest market in terms of Meta...

In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new....

By Kanchan Srivastava

BrandTalk
‘Personalisation means better customer retention; if I retain them, I...

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....

By Simran Sabherwal