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Marketing Moments
mSix&Partners Entrusted with the Integrated Media Mandate for Kapiva

The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand

By Team PITCH

Marketing Moments
Future Generali India Life Insurance takes the quirky route to...

The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings

By Team PITCH

Marketing Moments
Paid search leads in auto sector’s digital AdEx

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....

By Sohini Ganguly

Marketing Moments
Pidilite's auto-care brand unveils quirky film

The campaign for Motomax Insta Shine has been conceptualised by Sideways

By Team PITCH

Marketing Moments
Best ads of the fortnight: HDFC Bank's fake take, Protinex's...

Our pick of the most creative and impressive ads between January 16 and 31

By Team PITCH

Opinion
Adapting Social Media Tactics in a Changing Landscape For Sustainable...

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

By Amrita Sharma

Marketing Moments
Disney, Fox and Warner Bros Discovery to jointly launch sports...

The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate....

By Team PITCH

Marketing Moments
Is SEO indexing the key for marketers in these AI...

Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step....

By Sohini Ganguly

Marketing Moments
Cinema advertising a hit again, courtesy box-office successes

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for....

By Tanzila Shaikh

Opinion
Marketing Trends to Watch for in 2024

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....

By Mark Titus