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Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for....
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the....
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation,....
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still....
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since....
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already....
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and....
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the....
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge....
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from....
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for....
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their....
