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As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last....
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's....
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be....
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the....
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the....
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will....
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted....
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has....
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums....
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit....
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics,....
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
