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As per industry estimates, 200-400 media professionals have been laid off across print, TV and digital newsrooms in the last....
The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also....
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV....
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus....
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the....
According to sources, the company is looking for a creative partner to complement their existing agency, Schbang
Disney Star this year onboarded 59 categories of advertisers and 90 brands
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Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5....
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their....
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues....
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....
