Tags STORY
Marketing Moments
Zee wants Sony to pay $90mn as merger termination fee

As per media reports, Zee has said that Culver Max and Bangla Entertainment have 'failed to comply with their obligations....

By Team PITCH

Marketing Moments
Failed merger with Sony cost Zee Rs 432 crore

A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and....

By Team PITCH

BrandTalk
My11Circle experiencing strong user & revenue growth with IPL partnership:...

e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with....

By Kanchan Srivastava

Marketing Moments
Netflix's The Great Indian Kapil Show: Big on bucks but...

Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say....

By Sonam Saini

Marketing Moments
Jimmy Shergill plays 'Single Brand' Sharma ji in JK Maxx...

In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider....

By Team PITCH

Marketing Moments
From Chest Republic to Thigh Land: Durex beckons 'explorers' in...

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

By Team PITCH

Marketing Moments
Bandhan Life portrays heartwarming mother-child bond in new campaign

The digital film has been conceptualised by Havas CX India

By Team PITCH

On The Move
Relaxo's Marketing Makeover: Rs 100 cr account consolidated with Publicis...

The account was previously handled jointly by Publicis, Alliance and Mudra

By Ruhail Amin

Marketing Moments
Hyundai Motor India unveils Campaign for its Sporty Entry SUV...

The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.

By Team PITCH

On The Move
Games24x7 elevates Tridib Mukherjee to Chief Data Science & AI...

Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years

By Team PITCH