Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....

CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest....

Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch....

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....

Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs....

LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that....

Aims to familiarise members of the film industry including cinematographers, DOPs, filmmakers to the entire production workflow – from shoot....

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies....

Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others....

Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency....