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Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

IPL gives any national brand the scale and sustenance it...

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with....

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MX Player, AXE and Mindshare partner to release an interactive short film  ‘The Right Click’
Marketing Moments

MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and....

This Valentine’s Day Cadbury Dairy Milk Silk is inspiring you to Go Far For Love!
Marketing Moments

Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways....

Snapdeal launches FIFA store for all Football enthusiasts
Marketing Moments

With FIFA fever taking over the masses, Snapdeal has today announced the launch of its special FIFA store to add....

Regional language channels account for 57% of overall TV ad volume: TAM AdEx
Marketing Moments

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data....

Understanding And Delivering Value To Consumers, While Marketers Walk On A Tightrope
Marketing Moments

Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing....

Renault launches a campaign for the Renault KWID New Feature-loaded Range
Marketing Moments

The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5....

Harshad Hardikar and Kaizad Pardiwalla launch Spring Brand Solutions
Marketing Moments

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time,....

I got into marketing because I love sports: Sanjeev Kapur
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The Indian business is quite a powerhouse: Ashutosh Srivastava, GroupM
BrandTalk

Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency....

Mahindra Rise salutes the challenger spirit of #WomenInScience in a film by 22feet Tribal Worldwide
Marketing Moments

On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the....