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Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

IPL gives any national brand the scale and sustenance it...

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with....

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Digital has made media planning more exciting: Prasanth Kumar, GroupM
BrandTalk

Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media....

Sunil Lulla's Two Year Journey at BARC India
Marketing Moments

As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his....

Were brands in tune with spending on radio this Diwali?
Marketing Moments

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter....

McDonald’s India – North and East introduces Happy Meal Readers program
Marketing Moments

Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy....

Levis to launch their collection digitally with Bitmoji
Marketing Moments

Snapchatters will be able to dress their personal avatars in classic looks from Levi’s® Starting today, Snapchatters and Bitmoji users....

Building up ‘Brand Indian Police’
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Pramod Sharma Is Rediffusion’s New National Creative Director
Marketing Moments

Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella....