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‘Young Consumers of Today Relate With Brands That Walk The...

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and....

Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

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Bajaj Electricals unveils their latest range of fans through the 'Fan Nahin Fantastic'
Marketing Moments

Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs....

Mini range will have separate showrooms: Andreas Schaaf
FEATURED

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LEAD pays tribute to India’s teachers in latest digital campaign ‘#OnlyTeachersCan’
Marketing Moments

LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that....

Carmesi ropes in Mithila Palkar for #OwnYourRedSpot campaign
Marketing Moments

The brand has launched a digital film to raise awareness on menstruation and the taboos around it Carmesi has roped....

Signify's focus will be on creating strong brand imagery: Nikhil Gupta, Marketing Head
BrandTalk

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies....

TATA Tea Gold releases ‘Dil Ki Suno’ stories of today’s women
Marketing Moments

Releases Season 2.0 of Dil Ki Suno Stories, in association with FilterCopy Tata Tea Gold, a marque brand from....

ESSENTIALS OF FESTIVAL MARKETING / ADDING STYLE TO THE FESTIVE SEASON
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Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that....

The starting point for a brand is to create what you want it to be: James Curleigh
Marketing Moments

Day 1 of e4m India Brand Conclave saw James Curleigh, President & CEO, Gibson Brands, share insights on how a....

NDTV Group posts Q2 profit of Rs 17.6 crore
Marketing Moments

NDTV Limited has registered a profit of Rs 5.3 crore, a turnaround of Rs 15.5 crore over the same quarter....

With BookMyShow brands see a huge value be it an acquisition, retention or reward: Albert Almeida, COO-Non-Movies, BookMyShow
FEATURED

In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and....