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Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

IPL gives any national brand the scale and sustenance it...

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with....

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Have FMCG brands slowed down on advertising?
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Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....

Any colour one price proposition will help JSW Paints stand out during IPL: Anuradha Bose
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CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest....

Businesses are now thinking about mass personalisation: Dippak Khurana
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Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch....

Rise in digital consumption in kids' genre not eroding TV viewership: Leena Lele Dutta
BrandTalk

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....

Bajaj Electricals unveils their latest range of fans through the 'Fan Nahin Fantastic'
Marketing Moments

Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs....

LEAD pays tribute to India’s teachers in latest digital campaign ‘#OnlyTeachersCan’
Marketing Moments

LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that....

Canon launches ‘Cinema Excellence Suite’
Marketing Moments

Aims to familiarise members of the film industry including cinematographers, DOPs, filmmakers to the entire production workflow – from shoot....

Signify's focus will be on creating strong brand imagery: Nikhil Gupta, Marketing Head
BrandTalk

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies....

TV, web series & films shooting to resume in Maharashtra
Marketing Moments

Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others....

The Indian business is quite a powerhouse: Ashutosh Srivastava, GroupM
BrandTalk

Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency....