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Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

IPL gives any national brand the scale and sustenance it...

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with....

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How Technology is Saving Customer Loyalty
Marketing Moments

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores....

‘Again this year, we will place emphasis on performance marketing for digital products’
Marketing Moments

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing....

We promote digital events since they have a wider reach: Shreyas Srinivasan, Paytm Insider
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Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for....

Pak fan gets his 'mauka'; Now what, Star Sports?
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The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a....

Brands rally for an ‘Atmanirbhar’ India
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Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for....

Mobile empowers people break queues & forego travelling: Shankar Mahadevan
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CavinKare Strengthens Its Dairy Portfolio
Marketing Moments

The new launch comprises of three formats of cheese - Slice, spread and block - under brand Cavin’s Betting big....

Retail will be back on growth path in post-COVID world: Ayushman Chiranewala, Fastrack
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Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....

Microsoft India names Amrita Thapar as CMO
Marketing Moments

Before this, Thapar was India Communications Lead at Amazon Web Services Amrita Thapar has joined Microsoft India as Chief Marketing....

Any colour one price proposition will help JSW Paints stand out during IPL: Anuradha Bose
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CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest....