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Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

IPL gives any national brand the scale and sustenance it...

Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with....

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Discovery as a brand stands for trust & credibility across India: Issac John
BrandTalk

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+....

Over a month into BARC blackout, news genre sees no impact on ad sales
Marketing Moments

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....

Blockchain for Marketing - Hope or Hype?
Marketing Moments

While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to....

After 25 years, Vishnu Mohan quits Havas
Marketing Moments

Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group....

boAt donates INR 50 Lac in order to procure high-grade oxygen concentrators and essential medical supplies
Marketing Moments

boAt had also put a pause on all their marketing and promotional activities boAt, the #1 audio player in the....

CavinKare Strengthens Its Dairy Portfolio
Marketing Moments

The new launch comprises of three formats of cheese - Slice, spread and block - under brand Cavin’s Betting big....

Festive Advertising: Brand campaigns that are lighting up our screens
Marketing Moments

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive....

American Express appoints Megha Chopra as General Manager and Vice President, Global Commercial Services India, American Express
Marketing Moments

American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice....

Ranbir & Alia: The next power couple to rule the ad world?
FEATURED

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in....

‘We will counter shrillness with intensity, noise with depth & breadth’
Marketing Moments

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....