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‘Young Consumers of Today Relate With Brands That Walk The...

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and....

Rise in digital consumption in kids' genre not eroding TV...

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony....

UPCOMING EVENTS
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Canon launches ‘Cinema Excellence Suite’
Marketing Moments

Aims to familiarise members of the film industry including cinematographers, DOPs, filmmakers to the entire production workflow – from shoot....

LEAD pays tribute to India’s teachers in latest digital campaign ‘#OnlyTeachersCan’
Marketing Moments

LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that....

Voltas launches 'Ghar Le Aao Pahado Wali Hawa' Campaign
Marketing Moments

The campaign features the new range of PureAir ACs with HEPA Filter Voltas, the AC brand from the house of....

Review 2007 / Media Boom / Internet : New media on an overdrive
Opinion

The year 2007 was special for the Internet which came into....

PMMAO 2011 INTERNET REVIEW : In the fast lane
Opinion

Increasing awareness among advertisers as well a

Rise in digital consumption in kids' genre not eroding TV viewership: Leena Lele Dutta
BrandTalk

Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey,....

McDonald’s India – North and East introduces Happy Meal Readers program
Marketing Moments

Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy....

ESSENTIALS OF FESTIVAL MARKETING / ADDING STYLE TO THE FESTIVE SEASON
FEATURED

Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that....