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Marketing Moments
Twitter, YouTube leading web publishers of ads: TAM AdEx

More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24

By Team PITCH

Marketing Moments
Why commitment to comedy is no laughing matter for Netflix

Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding....

By Sonam Saini

On The Move
Finolex Pipes seeks storyteller partner: Creative account up for grabs

According to sources, the company is looking for a creative partner to complement their existing agency, Schbang

By Tasmayee Laha Roy

Marketing Moments
LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers...

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in....

By Team PITCH

Marketing Moments
Contextual advertising: What’s the secret behind the resurgence?

Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in....

By Shantanu David

Marketing Moments
Rohit Sharma gives Ritika Sajdeh a grim reminder of 'kal'...

The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20....

By Team PITCH

BrandTalk
‘Finolex Cables Announced CapEx Of 580 Crores To Enhance Manufacturing...

Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd shares insights behind the ‘No Stress, Finolex’ Campaign, marketing strategy,....

By Ritika Raj

Marketing Moments
What’s in a face? Brands ask

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

By Shantanu David

Marketing Moments
Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?

Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say....

By Sohini Ganguly

On The Move
Nikos Bartzoulianos named CMO at Electrolux Group

Nikos Bartzoulianos joins from Samsung

By Team PITCH