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At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems....
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries....
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the....
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Industry Experts weigh in on whether authenticity, relevance, and cultural....
Growth of Digital is projected to be 17%, TV 8%....
Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought....
Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes....
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on....
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Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries....
Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways....
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Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how....
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods....
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OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade....
The Draft Digital Competition Bill, 2024 identifies large digital platforms....
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This collaborative tool has the potential to free up millions....
Britannia Industries Ltd has launched a ‘Store Locator’ service to enable consumers to find their favorite Britannia products....
Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts
The campaign is part of the #TVSRide4Safety initiative
At e4m India Brand Conclave, Burman, Chairman of Dabur India, talked about the company's expansion strategy, future plans and more
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean....
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report....
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Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences,....
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the....
