Tags STORY
On The Move
Vivek Das exits as Foxy Moron CEO

Vivek Das joined FoxyMoron a year back after moving out of Mindshare

By Team PITCH

Marketing Moments
Pune Music Festival relocated to Blue Ridge

Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf....

By Team PITCH

Marketing Moments
Budget no constraint for opportunities to drive large-scale impact with...

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other....

By Team PITCH

Marketing Moments
Is adland up for the 'sex talk'?

Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to....

By Tanzila Shaikh

BRAND JOURNEY
Shell upholds 'zyada ka wada' in new campaign

The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages

By Team PITCH

Marketing Moments
Mumbai DOOH scene shining bright: What’s driving the growth

Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable....

By Team PITCH

Marketing Moments
Quiet luxury over opulent display: How niche brands are making...

Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share....

By Kanchan Srivastava

Marketing Moments
Sintex announces BCCI partnership for WPL

The multi-year partnerships spans for four seasons of the Women's Premier League

By Team PITCH

Report Watch
Advertising needs to change from being an expense to an...

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking....

By Team PITCH

Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH