Pitch Feature STORY
Pitch Feature
'Intent drives the purchase, but inspiration creates loyal customers'

At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of....

By Team PITCH

Pitch Feature
Nothing comes close to PGC in building brands, accelerating business...

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content....

By Team PITCH

Pitch Feature
‘Most creative agencies are not incentivized on how to cut...

At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power....

By Team PITCH

Pitch Feature
‘CTV will continue to see growth because consumption from the...

In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the....

By Simran Sabherwal

Pitch Feature
‘By 2029, 94% of advertising will be AI-enabled or touched...

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in....


Pitch Feature
‘From pure-play to data-driven storytelling is the shift over the...

Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of....

By Simran Sabherwal

Pitch Feature
Collaboration is going to be the new superpower: Nick Lawson

At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out....

By Simran Sabherwal

Pitch Feature
‘We need markets like India and China to grow faster...

Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India....

By Simran Sabherwal

Pitch Feature
The team at Wavemaker India is the key differentiator in...

Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency....

By Simran Sabherwal

Pitch Feature
Would love for India to be powerhouse for IPG globally:...

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in....


Pitch Feature
‘Retail media will exceed TV spending over the next couple...

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts....

By Simran Sabherwal

Pitch Feature
We are growing aggressively in India versus other markets: Adam...

Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI....

By Simran Sabherwal

Pitch Feature
Self-regulation is key for major tech companies: Sir Martin Sorrell

Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes....

By Simran Sabherwal

Pitch Feature
15% consumers enhance their user experience through virtual assistants: Kantar...

According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads....

By Sohini Ganguly

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David