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Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive....
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively....
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev....
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s....
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which....
Karan Kumar was earlier with ART Fertility Clinics and was responsible for marketing and growth ops for Middle East and....
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in....
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with....
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the....
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in....
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to....
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital....
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say....
