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The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to....
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report....
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe....
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how....
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E....
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is....
The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still....
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of....
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the....
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking....
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was....
