Tags STORY
Marketing Moments
Triptii Dimri is the new 'Limca Girl'

The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X

By Team PITCH

BrandTalk
'With ‘Love Labels’, Max URB_N aims to turn consumer’s self-doubt...

Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why....

By Simran Sabherwal

Marketing Moments
Lux turns 100, onboards Suhana Khan as brand ambassador

With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered,....

By Team PITCH

Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
Laqshya Media Group Unveils OOH Campaign for Finolex Cables

The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns. 

By Team PITCH

Marketing Moments
NDTV posts 59% rev growth YoY

The news network has seen a 39% jump in digital traffic in Q4; NDTV Marathi to be launched on May....

By Team PITCH

Marketing Moments
Google delays cookie phase-out again

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....

By Team PITCH

Marketing Moments
Air India Express launches #voteasyouare campaign

The campaign empowers & encourages first time voters in the largest democratic exercise ever

By Team PITCH

Marketing Moments
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini

Marketing Moments
Finolex Cables launches innovative OOH campaign

One of the hoardings features a live fan symbolically giving air to actor Kiara Advani

By Team PITCH