Opinion STORY
Opinion
A victor anyway: Why silver does not define Vinesh Phogat

Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it....

By Team PITCH

Opinion
From Fashion Critique To Self Love: Brands Step Up With...

Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold....

By Prerna Aggarwal

Opinion
The Design Game at the Paris Olympics

Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and....

By Team PITCH

Opinion
Unlocking Success: The Power of Brand Collaborations in Modern Marketing

Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving....

By Anirban Banerjee

Opinion
To succeed in expanding globally, marketers must move beyond typical...

Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution

By Kush Aggarwal

Opinion
How do Brands and Films use Guerilla Marketing as an...

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

By Tanmay Shah

Opinion
Tapping into micro-moments: How brands can win in the age...

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

By Kamal Krishna

Opinion
Effortless Living: Embracing the Ease of Smart Home Automation

Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity

By Kishan Jain

Opinion
Paving the future growth roadmap of a legacy brand in...

Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient....

By Nikhil Gupta

Opinion
How FMCG Industry is Pledging to Promote Sustainable Practices

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water....

By Manish Aggarwal

Opinion
Embracing the Resurgence of Retail: A Thriving Landscape in India

Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with....

By Dr Manu Nanda

Opinion
Navigating the winds of Change in Digital advertising: A pivotal...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities....

By Shailley Singh

Opinion
Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

By Arun Pattabhiraman

Opinion
Unleashing the Power of Visual Appeal: Elevating Sales Success in...

Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real....

By Bhavik Bhandari

Opinion
The enduring legacy of Lalitaji

Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief....

By Hetal Khalsa