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Marketing Moments
T20 Women’s WC: Disney+ Hotstar seeks Rs 2.5 crore for...

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

By Sonam Saini

Marketing Moments
Sporting events, premiumisation fuel FMCG Q1 AdEx

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively....

By Sohini Ganguly

Marketing Moments
Rise of regional to going phygital: How Print made headlines...

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted....

By Chehneet Kaur

BrandTalk
‘Our Objective Was To Institute A Day For People To...

K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World....

By Ritika Raj

Marketing Moments
Mumbai Police uses Suryakumar Yadav's iconic catch to school people...

Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or....

By Team PITCH

Marketing Moments
T20 World Cup India-SA final: Disney+ Hotstar records concurrent viewership...

This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency

By Team PITCH

Marketing Moments
ICC Men's T20 World Cup 2024: Disney Star’s ad revenue...

Disney Star this year onboarded 59 categories of advertisers and 90 brands

By Tasmayee Laha Roy

Marketing Moments
T20 World Cup: High demand for TV ad inventory as...

Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of....

By Aditi Gupta

On The Move
Tonic Worldwide bags digital mandate of LT Foods

The account will be managed by Tonic Worldwide’s Delhi office

By Team PITCH

Pitch Feature
‘Retail media will exceed TV spending over the next couple...

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts....

By Simran Sabherwal