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Marketing Moments
Mansion House Flandy Introduces the 'Welcome the Now' Campaign

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger....

By Team PITCH

BrandTalk
Team India’s wins broadcaster’s loss?

If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games.....

By Team PITCH

Marketing Moments
Sixer for OOH: Brands paint the town blue for World...

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....

By Tanzila Shaikh

Marketing Moments
Popeyes® India's Offers Consumers ICC Men's Cricket World Cup Final...

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

By Team PITCH

Marketing Moments
Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at...

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and....

By Team PITCH

Marketing Moments
World Cup: Ads that hit it out of the park

Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a....

By Team PITCH

Marketing Moments
Banijay Asia forays into Live entertainment

Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash

By Team PITCH

BrandTalk
How MRF ignites brand loyalty with #MRFSuperFan

The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to....

By Simran Sabherwal

Marketing Moments
Ad interrupted: When a cricket match ends too soon, what...

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....

By Nilanjana Basu

Marketing Moments
India-Pak World Cup clash: Industry abuzz with ad inventory chatter

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....

By Aditi Gupta