Aditi Gupta STORY
Aditi Gupta

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BrandTalk
Collaboration is going to be the new superpower: Nick Lawson

At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out....

By Aditi Gupta

BrandTalk
Disney-RIL Merger: The power of consolidation & the risk of...

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over....

By Aditi Gupta Sonam Saini

BrandTalk
Bigg Boss top revenue generator for Banijay Asia, says CEO...

The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and....

By Aditi Gupta

BrandTalk
DPOs to meet TRAI over broadcasters' channel bouquet discount as...

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes....

By Aditi Gupta

BrandTalk
May take months or years: Legal experts vexed by withdrawal...

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to....

By Aditi Gupta

BrandTalk
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules,...

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat....

By Aditi Gupta

BrandTalk
Walt Disney to curb password sharing from Sept

During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from....

By Aditi Gupta

BrandTalk
Big bucks for news broadcasters: Revenues soar up to 40%...

Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue....

By Aditi Gupta

BrandTalk
Draft broadcasting bill: Is the industry impressed?

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

By Aditi Gupta

BrandTalk
Tata Play removes Sony channels from bouquet; Sony calls it...

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels....

By Aditi Gupta

BrandTalk
Advertising in full sprint as Olympics 2024 begins in Paris

According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition

By Aditi Gupta

BrandTalk
Sapangeet Rajwant moves on from Viacom18

Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing

By Aditi Gupta

BrandTalk
Budget 2024: M&E players want FM to push consumer spending,...

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework....

By Aditi Gupta Sonam Saini

BrandTalk
India vs Zimbabwe T20I: Heavy discounts on TV ad slots?

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning....

By Aditi Gupta

BrandTalk
Broadcasters may secure interim stay against TRAI directive on pay...

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said....

By Aditi Gupta