Tags STORY
Report Watch
Focus on premium products & modern trade: Sam Balsara’s advice...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted....

By Team PITCH

Marketing Moments
Pitch Madison Advertising Report 2024 to be unveiled today

The report will analyse how and where advertising money was spent in the past year, and project the future of....

By Team PITCH

Marketing Moments
Cricket on television delivers last-mile objectives for advertisers: Industry experts

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians &....

By Team PITCH

Marketing Moments
TV is critical in ‘attention economy’: Sam Balsara

Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large....

By Kanchan Srivastava

On The Move
Thomson Reuters acquires World Business Media

The business will be operated as part of the Reuters News division of Thomson Reuters and report into Reuters Professional

By Team PITCH

On The Move
Madison Media appoints Puja Rai as Chief Strategy Officer

Puja Rai is a seasoned media professional with over 20 years of experience

By Team PITCH

Marketing Moments
This is my climb: Pramerica Life Insurance’s films celebrate resilience...

This campaign has been created by Publicis Worldwide India

By Team PITCH

Marketing Moments
Over 90% advertisers not ready for cookieless world: Experts

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....

By Kanchan Srivastava

On The Move
Nidhi Sinha appointed as Publicis Worldwide India's VP of Planning...

Nidhi Sinha joins the agency from McCann Global

By Team PITCH

Marketing Moments
BBC World Service India to rejig shareholding in light of...

The Centre limited FDI in digital entities to 26% in 2019. Currently, BBC owns 99.9% of BBC World Service India

By Team PITCH