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According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
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Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences,....
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for....
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three....
Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the....
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads -....
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
The 30 second ad-film was conceptualized by Havas Worldwide India
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
