Ritika Raj STORY
Ritika Raj

Senior Correspondent

ritika.raj@exchange4media.com

@Ritweetika

Senior Correspondent at exchange4media group

BrandTalk
How Matrimony.com captured the awkwardness in marriage conversations

Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have....


BrandTalk
‘Focus On Real-Time Marketing And Data-Driven Insights Is What Sets...

Debosmita Majumder, Chief Marketing Officer of WeWork India talks about the evolving workspace industry in India, re-strategising marketing efforts, leveraging....

By Ritika Raj

BrandTalk
‘Today's Consumers Are Increasingly Health-Conscious and Value-Driven’: Phalguni Aneja

Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, customer insights,....

By Ritika Raj

BrandTalk
‘Our Objective Was To Institute A Day For People To...

K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World....

By Ritika Raj

BrandTalk
‘Finolex Cables Announced CapEx Of 580 Crores To Enhance Manufacturing...

Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd shares insights behind the ‘No Stress, Finolex’ Campaign, marketing strategy,....

By Ritika Raj

BrandTalk
We Have Increased Our Ad Spends, Especially For High-Profile Events:...

Tewari, CEO, Modenik Lifestyle talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more


BrandTalk
‘By 2029, 94% of advertising will be AI-enabled or touched...

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in....


BrandTalk
‘It's About Trying To Drive A Culture Of Building Consumer-Centricity’:...

Bhasin, President - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank talks about switch from FMCG to BFSI,....


BrandTalk
Would love for India to be powerhouse for IPG globally:...

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in....


BrandTalk
‘We Aim To Cultivate A Culture Of Trust, Loyalty, And...

Gogia, EVP & Co-Head, Sales & Distribution, HDFC Asset Management Co. Ltd discusses investor empowerment, financial well-being in India, strategies....

By Ritika Raj

BrandTalk
‘We Want People To Recognise What We Stand For Immediately’:...

Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational....


BrandTalk
‘The Body Shop Has Positioned Itself As A Go-To Choice...

Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia, discusses the brand’s initiatives, effectively engaging conscientious young audiences,....

By Ritika Raj

BrandTalk
‘Life’s Good With Optimism’ Is A Reminder That Positive Thinking...

Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand....

By Ritika Raj

BrandTalk
‘We Have Focused On Learning, Embracing Change & Staying Ahead...

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth,....

By Ritika Raj

BrandTalk
'IPL Has Become One Of The Biggest Events In India;...

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal....

By Ritika Raj