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Marketing Moments
e4m Health & Wellness Marketing Awards 2024: Nestle, Cipla Health,...

The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others

By Team PITCH

Marketing Moments
Meta Q2 ad revenue surges 22%

The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion

By Team PITCH

Marketing Moments
Manu Bhaker moment marketing: Who calls the shots — celebs...

This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media

By Chehneet Kaur

Opinion
From Fashion Critique To Self Love: Brands Step Up With...

Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold....

By Prerna Aggarwal

Marketing Moments
Why has YouTube reduced agency commission despite a rise in...

Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised....

By Kanchan Srivastava

BrandTalk
'Content-first approach has helped Mangaldeep Agarbatti double its e-comm sales'

Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s....

By Team PITCH

Marketing Moments
Advertising in full sprint as Olympics 2024 begins in Paris

According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition

By Aditi Gupta

Marketing Moments
OTT’s OOH spend is nearly 30% in a year. Why?

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums....

By Chehneet Kaur

Marketing Moments
D2C's pricey play: A winning bet?

D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which....

By Sohini Ganguly

Marketing Moments
After Summer Olympics, can gaming hold a torch to audiences...

The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and....

By Shantanu David