Puma and DDB Mudra Group present ‘Suede Gully’

India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending....

Influencer Marketing and Advertising has evolved in the brand building...

An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share....

Berger Paints experiments with designer themes

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate....

How to make happy managers!

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I got into marketing because I love sports: Sanjeev Kapur

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Chocolate consumption doubles in India since 2008

A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing....

Local commerce is the next big opportunity in the e-tailing...

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Nokia Lumia 510 hits the sweet spot with affordable pricing

Max Bupa appoints Sevantika Bhandari as Director Marketing

MTV, Lays, 7UP, Fastrack, Mindshare, Hippo win Pitch Youth Marketing...