Tags STORY
Marketing Moments
BMC extends OOH policy feedback deadline to Sept 9

The civic body has received 38 representations over the draft policy so far

By Kanchan Srivastava

Marketing Moments
Is India’s emergence as a creative force drawing advertising global...

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....

By Shantanu David

Marketing Moments
Will brands bat for Shikhar Dhawan post-retirement?

The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will....

By Team PITCH

BrandTalk
We are democratising experiential marketing: Priyanka Puri, Streax

Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's....

By Chehneet Kaur

Report Watch
The Trade Desk Open Internet Report provides a gateway into...

The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to....

By Team PITCH

BrandTalk
With Kylaq, we aim to achieve annual sales of 100,000...

Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto....

By Kanchan Srivastava

Marketing Moments
Google & ad biz too entangled for a break-up?

In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the....

By Shantanu David

BrandTalk
Varun Dhawan reflects the cool & stylish Center Fresh personality:...

The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the....

By Chehneet Kaur

Marketing Moments
DPOs to meet TRAI over broadcasters' channel bouquet discount as...

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes....

By Aditi Gupta

On The Move
Amit Sethiya, Head of Marketing at Syska Group, moves on

Amit Sethiya was with Syska Group for over 8 years

By Team PITCH