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While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that....
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024
A low-down of what players from each of the sectors hope this Budget will deliver
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns,....
The deal is pegged at Rs 700-800 crore, according to sources
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With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by....
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of....
Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how....
