Tags STORY
On The Move
Krishnan Sundaram joins Vini Cosmetics as its CEO

Krishnan Sundaram stepped down from Hindustan Unilever (HUL) in December 2023 after 23 years with the FMCG giant

By Team PITCH

Opinion
A victor anyway: Why silver does not define Vinesh Phogat

Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it....

By Team PITCH

Marketing Moments
Neeraj Chopra bags silver, brands celebrate golden moment

Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024

By Team PITCH

Marketing Moments
YouTube Pause Ads: A good break from routine formats?

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....

By Sohini Ganguly

Marketing Moments
Two-thirds of media effectiveness is driven by creative: Tarun Ummat,...

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve....

By Team PITCH

Marketing Moments
85% of Indians with access to TV tune in every...

Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the....

By Team PITCH

Marketing Moments
Rise of regional to going phygital: How Print made headlines...

An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted....

By Chehneet Kaur

Marketing Moments
D2C brands queue up for ‘Minutes’ on Flipkart

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

By Sohini Ganguly

On The Move
NIIT appoints Anshumaan Prasad as Head of Marketing

Anshumaan Prasad comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors

By Team PITCH

BrandTalk
Shopsy attracts nearly 70% of its customers from Tier II...

Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier....

By Simran Sabherwal