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In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new....
The civic body has received 38 representations over the draft policy so far
Škoda plans 50% ad spend increase this fiscal to boost new car buzz, says Petr Janeba, Brand Director, Škoda Auto....
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for....
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to....
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned....
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised....
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified....
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
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With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by....
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static....
