Tags STORY
Marketing Moments
Netflix reports India as top Q2 performer for paid subs...

The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition....

By Team PITCH

Marketing Moments
Budget 2024: Radio hopes for licence fee relief, reliable measurement...

Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector

By Chehneet Kaur

Marketing Moments
Overlay ads on Reels: Will marketers go for it?

Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with....

By Sohini Ganguly

On The Move
Sapangeet Rajwant moves on from Viacom18

Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing

By Aditi Gupta

Marketing Moments
Budget 2024: M&E players want FM to push consumer spending,...

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework....

By Aditi Gupta Sonam Saini

Marketing Moments
A hangry Rohit Shetty flips cars in Snickers ad

The action maestro Rohit Shetty is also named the brand ambassador for Snickers

By Team PITCH

Marketing Moments
Network18 clocks Rs 3,292 crore revenue in Q1 FY25

According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38%....

By Team PITCH

On The Move
Shreyas Rao moves on from Times Network

Shreyas Rao was Network Head, Digital Revenue & Strategy at Times Network

By Team PITCH

Marketing Moments
Into the metrics of Home Screen Advertising

Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their....

By Shantanu David

On The Move
IN10 Media Network strengthens leadership

Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani to lead Filamchi Bhojpuri, Ishara, Nazara and Juggernaut Productions, respectively

By Team PITCH