Tags STORY
Marketing Moments
Manu Bhaker moment marketing: Who calls the shots — celebs...

This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media

By Chehneet Kaur

Marketing Moments
Broadcast Bill: Now digital content creators write to govt over...

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media....

By Team PITCH

Marketing Moments
NDTV revenue up 30% in Q1 FY25 buoyed by elections

The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs

By Team PITCH

Marketing Moments
Advertising in full sprint as Olympics 2024 begins in Paris

According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition

By Aditi Gupta

Marketing Moments
Budget 2024: Will special allocation for Bihar and Andhra Pradesh...

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

By Kanchan Srivastava

Marketing Moments
Union Budget 2024 today: Industry hopes high from FM

A low-down of what players from each of the sectors hope this Budget will deliver

By Team PITCH

Marketing Moments
Budget 2024: Radio hopes for licence fee relief, reliable measurement...

Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector

By Chehneet Kaur

Marketing Moments
Budget 2024: M&E players want FM to push consumer spending,...

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework....

By Aditi Gupta Sonam Saini

Marketing Moments
Union Budget 2024: Tax incentives, growth measures on the CMO...

The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the....

By Sohini Ganguly

Marketing Moments
Union Budget 2024: Gaming stakeholders bullish on push for e-sports

Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in....

By Sohini Ganguly