Tags STORY
Marketing Moments
Hyper-personalization to niche markets: What marketing trends await us in...

Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months

By Tanzila Shaikh

Opinion
‘McLuhanism’ 2.0 to Deliver ‘Wow’ Moments for Marketing in 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader....

By Abbey Thomas

Opinion
Marketing Trends Set to Define 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices....

By Ashish Aggarwal

Marketing Moments
2024 Lookahead: Will it be a banner year for independent...

In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging

By Shantanu David

Marketing Moments
Gen AI in 2024: Digital offerings to revolutionise media planning?

Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share....

By Shantanu David

Opinion
Technology to Take Center Stage in the Complex Market Landscape...

Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024

By Sachin Vashishtha

Marketing Moments
IPL title sponsorship rights fixed at Rs 1,750 crore for...

BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore....

By Team PITCH

Opinion
Emerging Technologies Shaping Marketing Strategies

Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of....

By Shivam Ranjan

Marketing Moments
2024 CMO goals: Mastering ChatGPT Prompts on top of list

Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this....

By Sohini Ganguly

Marketing Moments
Future Forward: Navigating the Marketing Revolution of 2024

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....

By Ritika Raj