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Marketing Moments
Cannes Lions 2024: India adds 1 more Gold and 2...

The Indian contingent by far has won a total of 12 metals

By Mansi Sharma

Pitch Feature
‘We need markets like India and China to grow faster...

Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India....

By Simran Sabherwal

Pitch Feature
The team at Wavemaker India is the key differentiator in...

Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency....

By Simran Sabherwal

Marketing Moments
Cannes Lions 2024: 1 Silver, 4 Bronze for India on...

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar....

By Mansi Sharma

Pitch Feature
Would love for India to be powerhouse for IPG globally:...

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of Kinesso in....


Pitch Feature
‘Retail media will exceed TV spending over the next couple...

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts....

By Simran Sabherwal

Marketing Moments
ICC Men’s T20 World Cup 2024: Are advertisers more inclined...

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

By Sonam Saini

Pitch Feature
Self-regulation is key for major tech companies: Sir Martin Sorrell

Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes....

By Simran Sabherwal

Marketing Moments
Cannes Lions 2024: Slow but stellar start for India as...

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

By Mansi Sharma

Marketing Moments
Cannes Lions 2024 begins today: Will India roar loud this...

e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes

By Mansi Sharma