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Marketing Moments
Peach Fuzz: Brands ride onto the Pantone colour of 2024

As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move....

By Chehneet Kaur

BrandTalk
We believe we have democratized sports viewership in India: Anup...

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

By Shantanu David

BrandTalk
Tech, transformation of production & commerce content key bets for...

In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company,....

By Sonam Saini

Marketing Moments
Explore ways to leverage AI, say WPP leaders

WPP execs Daniel Hulme, Saulo Rocha, Allison Spray, Vickie Segar, Michele Arnese and Audrey Kuah share trends that are likely....

By Team PITCH

Marketing Moments
BCCI invites bids for IPL 2024-2028 Title Sponsor Rights

BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency

By Team PITCH

Marketing Moments
ZEEL revenue up 20% in Q2 FY24

Digital platform Zee5 saw a revenue jump of 59%

By Aditi Gupta

Marketing Moments
Why marketers will dig deeper into retail data in 2024

Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing....

By Shantanu David

BrandTalk
Will surely drive BJP’s campaign in 2024, if they call...

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their....

By Kanchan Srivastava