Tags STORY
Marketing Moments
Cannes Lions 2024: Leo Burnett entries are about technology making...

The advertising agency is sending three campaigns this year

By Team PITCH

Marketing Moments
Cannes Lions 2024: OML's 'match-fixing' entry for Tinder with Shubman...

Conceived to reinforce Tinder as the first name in the modern dating platforms, the campaign enabled one of the users....

By Team PITCH

Marketing Moments
Facebook rakes in Rs 105 crore from political ads in...

While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands....

By Kanchan Srivastava

BrandTalk
'IPL Has Become One Of The Biggest Events In India;...

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal....

By Ritika Raj

BrandTalk
Our strategic intent is to be an omnichannel player: Vishal...

In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the....

By Simran Sabherwal

Marketing Moments
Google introduces new AI tools for marketers and advertisers

Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid....

By Abhishek Joshi

Marketing Moments
Voting Day 2024: How brands reminded Indians of their 'superpowers'

From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives

By Team PITCH

Marketing Moments
Counting on the big day: News channels expect up to...

Ad rates too typically go up 40-50% during elections, say industry experts


Marketing Moments
Dentsu Creative India’s Cannes Lions 2024 entry: Motorola Deep Connect

Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India

By Team PITCH

Marketing Moments
Samsung picks up from where Apple left off in rebuttal...

The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers

By Team PITCH