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Marketing Moments
e4m Media Debate 2024: Industry leaders call for reforms in...

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that....

By Aditi Gupta

Marketing Moments
Goafest 2024 brings back musical initiative 'Advertising Rocks'

Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize....

By Team PITCH

Marketing Moments
Top 50 of India’s advertisers spend 60% of their dollars...

Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023

By Team PITCH

Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
The touch and feel of a magazine is a huge...

Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian....

By Shantanu David

BrandTalk
The RCB partnership will help us reach out to today’s...

Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m....

By Sonam Saini

Marketing Moments
Tata Salt, Dream11, Sprite among top IPL 2024 ads: SCORE

Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10....

By Team PITCH

Marketing Moments
T20 World Cup 2024: Disney+ Hotstar assures advertisers reach of...

The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30....

By Team PITCH

Marketing Moments
Will IPL 2024 score bigger ad numbers than last 2...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....

By Aditi Gupta

Marketing Moments
e4m Media Debate 2024: Call for multiple ratings agencies to...

Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies....

By Team PITCH