Ruhail Amin STORY
Ruhail Amin

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Russian invasion of Ukraine impacts newsprint prices

Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another....

By Ruhail Amin

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IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin

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Will 2021 be the year of cinema entertainment?

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success....

By Ruhail Amin

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Nykaa appoints Shalini Raghavan as CMO

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan,....

By Ruhail Amin

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What led to the BCCI-IMG fallout?

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has....

By Ruhail Amin

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Will 2021 see the return of Chinese sponsors?

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....

By Ruhail Amin

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Did existing IPL franchises ensure new teams are kept away...

As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in....

By Ruhail Amin

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IPL sponsors to benefit from format change, but will the...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in....

By Ruhail Amin

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How to make in-app advertising more attractive for brands

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk....

By Ruhail Amin

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Pandemic has changed the way brands work with influencers: Joji...

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the....

By Ruhail Amin

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Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....


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Rajat Uppal joins India Today Group’s Ishq FM as National...

In his new role, Uppal will be reporting to Rahul Kumar Shaw, Chief Executive Officer (Television & Radio) Rajat Uppal....

By Ruhail Amin

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Where will experiential marketing spends go in 2021?

With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some....

By Ruhail Amin

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Startups sidelining big brands as sponsors: Is the trend here...

It all started with IPL 2020 when established brands were sidelined by....

By Ruhail Amin

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‘BBC’s trusted values ensure brand safe environment to advertisers’

Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World....

By Ruhail Amin