JK Maxx Paints has unveiled its latest brand campaign, #SingleBrandSharmaJi, featuring actor Jimmy Shergill as Sharma ji. He plays a discerning homeowner who values quality & fervent brand loyalty, the campaign underscores the reliability of JK Maxx Paints as the preferred choice for home beautification needs.  

Nitish Chopra, Dy. Business Head of JK Maxx Paints (JK Cement Ltd.), expressed excitement about the campaign, stating, "we are delighted to introduce our latest campaign, #SingleBrandSharmaJi, which encapsulates the essence of JK Maxx Paints and our unwavering commitment to trust, excellence and quality. With over two decades of leadership and innovation in enhancing wall aesthetics, exemplified by our flagship product JK WallMaxX Wall Putty, we are poised to elevate the standard of home beautification with JK Maxx Paints."  

In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience. 

JK Maxx Paints offers a diverse range of wall, wood, and metal paints, as well as textures and designer finishes, combining aesthetics with durability and protection. Grounded in core values of quality and customer satisfaction, the products offer superior performance, longevity, and visual appeal.