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BrandTalk
Varun Dhawan reflects the cool & stylish Center Fresh personality:...

The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the....

By Chehneet Kaur

Marketing Moments
DPOs to meet TRAI over broadcasters' channel bouquet discount as...

DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes....

By Aditi Gupta

Marketing Moments
Scalability the only way to up brand visibility on traditional...

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of....

By Team PITCH

Marketing Moments
Two-thirds of media effectiveness is driven by creative: Tarun Ummat,...

At the e4m Business Leaders Retreat, Tarun Ummat,  Managing Director, India – Teads, shared how Generative AI can help improve....

By Team PITCH

Marketing Moments
D2C brands queue up for ‘Minutes’ on Flipkart

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

By Sohini Ganguly

Marketing Moments
Proposed ban on surrogate ads: Industry braces for spend impact

Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue

By Team PITCH

Marketing Moments
79% of apps analysed show privacy deception: ASCI-Parallel HQ report

Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel....

By Team PITCH

Marketing Moments
NCLT hearing today: How will Viacom18-Star merger influence the ad...

According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup,....

By Sonam Saini

Marketing Moments
Broadcast Bill: Now digital content creators write to govt over...

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media....

By Team PITCH

Marketing Moments
Social media video, podcast creators may now become ‘digital news...

As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may....

By Team PITCH