Tags STORY
Marketing Moments
Google retains cookies on menu; AdTech biz to go on...

Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge....

By Shantanu David

On The Move
We will soon release DPDP draft for public consultation: Ashwini...

I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage

By Team PITCH

Marketing Moments
MakeMyTrip posts 31% surge in ad spends for Q1 FY25

Profit for Q1 FY25 was $2.1 million

By Team PITCH

On The Move
Agencies brace for fierce battle over two major auto media...

Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore....

By Sonam Saini

BrandTalk
Vistas Media Capital to acquire Reliance Entertainment

The deal is pegged at Rs 700-800 crore, according to sources

By Ruhail Amin

BrandTalk
OOH’s unified measurement tool RoadStar undergoes pilot test at agencies

With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by....

By Kanchan Srivastava

BrandTalk
AI can save the industry and rewrite the plot: Binaifer...

Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how....

By Team PITCH

Marketing Moments
Twitter, YouTube leading web publishers of ads: TAM AdEx

More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24

By Team PITCH

Marketing Moments
Festive demand to fire up TV ad rates by 10-15%?

Experts say GECs and movies may walk away with major chunk of the ad monies

By Sonam Saini

Marketing Moments
Why’s India the cradle for tech majors

Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for....

By Shantanu David