Tags STORY
Marketing Moments
87% jump in FDI for broadcast sector in FY24

The FDI figure stood at Rs 7012 crore

By Team PITCH

Pitch Feature
‘CTV will continue to see growth because consumption from the...

In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the....

By Simran Sabherwal

Marketing Moments
Health Ministry may ask BCCI to stop displaying tobacco ads...

The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers

By Team PITCH

On The Move
Anuj Arora elevated as Global Chief Marketing Officer & Business...

Prior to this, Anuj Arora was the Chief Marketing Officer at the company

By Team PITCH

Marketing Moments
Swiggy Instamart converts Bengaluru airport carousel into OOH innovation

Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers

By Team PITCH

Marketing Moments
Home screen advertising: CTV gets a landing page for premium...

Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG....

By Shantanu David

Marketing Moments
India vs Zimbabwe T20I: Heavy discounts on TV ad slots?

Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning....

By Aditi Gupta

Marketing Moments
Narendra Modi's follower count hits 100 million on X

The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform

By Team PITCH

Marketing Moments
Broadcasters may secure interim stay against TRAI directive on pay...

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said....

By Aditi Gupta

Marketing Moments
Is ISEC stuck because broadcasters are worried about impact on...

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....

By Kanchan Srivastava