Tags STORY
Marketing Moments
HUL's ad spends 12% higher in Q1 FY25

The company spent Rs 1,681 crore on advertising during the quarter ended June 30th, 2024

By Team PITCH

BrandTalk
AI won't replace humans or art: Dale Imerman, WPP

Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns,....

By Team PITCH

BrandTalk
Vistas Media Capital to acquire Reliance Entertainment

The deal is pegged at Rs 700-800 crore, according to sources

By Ruhail Amin

BrandTalk
OOH’s unified measurement tool RoadStar undergoes pilot test at agencies

With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by....

By Kanchan Srivastava

BrandTalk
It's crucial for brands to strive for consistency in customer...

At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital

By Team PITCH

BrandTalk
Machine learning & analytics help us invest in the right...

Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of....

By Team PITCH

BrandTalk
AI can save the industry and rewrite the plot: Binaifer...

Binaifer Dulani, Founding Partner & Creative, Talented, took the stage at e4m TechManch 2024 to share her take on how....

By Team PITCH

Marketing Moments
Overlay ads on Reels: Will marketers go for it?

Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with....

By Sohini Ganguly

On The Move
Sapangeet Rajwant moves on from Viacom18

Sapangeet Rajwant was Viacom18’s Senior Vice President-Marketing

By Aditi Gupta

BrandTalk
‘Today's Consumers Are Increasingly Health-Conscious and Value-Driven’: Phalguni Aneja

Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, customer insights,....

By Ritika Raj