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Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal....
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising....
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid....
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
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With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels....
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for....
