Tags STORY
Marketing Moments
Union Budget 2024: Tax incentives, growth measures on the CMO...

The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the....

By Sohini Ganguly

Marketing Moments
Amid crackdown on hoardings, OOH media owners seek CM Eknath...

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence....

By Kanchan Srivastava

Marketing Moments
Q2 2024: PepsiCo's profits soar 12% despite drop in consumer...

Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY

By Team PITCH

Marketing Moments
The Sleep Company plans Rs 80-85 Cr ad spend for...

The company is eyeing Rs 1000 crore revenue in the next 2-3 years

By Team PITCH

Marketing Moments
Canva designs first campaign for India

With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind....

By Team PITCH

Marketing Moments
Is ISEC stuck because broadcasters are worried about impact on...

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....

By Kanchan Srivastava

Marketing Moments
You can’t only rely on performance marketing: Amit Verma, DigitUp

DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more

By Shantanu David

On The Move
aha elevates Rakesh CK as EVP & Head - SVOD...

Rakesh CK was earlier Sr VP & Head - SVOD & Business Strategy

By Team PITCH

Marketing Moments
Celebration & confusion in adland as MIB restricts SDC mandate...

While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks....

By Team PITCH

Marketing Moments
What’s in a face? Brands ask

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

By Shantanu David