Tags STORY
On The Move
Shailesh Hegde elevated to Vice President, Sales at ABP Network

Shailesh Hegde has been with the ABP Network for more than 13 years

By Team PITCH

On The Move
News24 appoints Mini Harrison as Senior Vice President-Sales

Mini Harrison was earlier with ZMCL

By Team PITCH

Marketing Moments
Sebi’s finfluencer crackdown: A blow to BFSI’s festive marketing plans?

Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say....

By Sohini Ganguly

Marketing Moments
Where is Virat Kohli & Rohit Sharma’s brand value headed...

While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided....

By Team PITCH

Marketing Moments
Bot or not, brands bet big on influencer marketing

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it....

By Kanchan Srivastava

Marketing Moments
Data Overload: Why are CMOs struggling to find actionable insights?

The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise,....

By Sohini Ganguly

Marketing Moments
How marketers can leverage radio to build and strengthen brands

At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to....

By Team PITCH

Marketing Moments
ICC Men’s T20 World Cup 2024: Are advertisers more inclined...

According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out

By Sonam Saini

BrandTalk
‘We Want People To Recognise What We Stand For Immediately’:...

Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational....


Marketing Moments
Who should be held accountable for influencer-related ad violations?

According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of....

By Chehneet Kaur