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According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising....
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Last week, Google announced a slew of customisable tools for advertisers. Some features like Virtual Try-On are intended to aid....
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
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With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels....
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for....
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Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm....
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the....
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Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
Shweta Jain moved out of Diageo in April
