Tags STORY
Marketing Moments
MX Player’s revenue drops 63% in FY23, ad revenue declines...

The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials

By Kanchan Srivastava

Marketing Moments
Cannes Lions 2024: Leo Burnett entries are about technology making...

The advertising agency is sending three campaigns this year

By Team PITCH

On The Move
Sony Pictures Networks India names Gaurav Banerjee as new CEO

Gaurav Banerjee was earlier with Disney Star

By Team PITCH

On The Move
FCB Kinnect appoints Priyanka Nair as National Strategy Director

Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy

By Team PITCH

BrandTalk
‘We Have Focused On Learning, Embracing Change & Staying Ahead...

Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth,....

By Ritika Raj

Marketing Moments
Sony takes MX Player to court over non-payment of dues

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds....

By Team PITCH

Marketing Moments
Indian apps rule fantasy sports world, betting too: Report

Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report

By Kanchan Srivastava

Marketing Moments
What the ‘fake’ is happening with influencer marketing?

Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

By Sohini Ganguly

Marketing Moments
Reliance, Disney seek antitrust clearance for merger over cricket media...

The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming

By Team PITCH

BrandTalk
'IPL Has Become One Of The Biggest Events In India;...

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal....

By Ritika Raj