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At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom....
The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming....
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab....
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the....
Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how....
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time,....
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800....
The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its....
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad....
Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now....
Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of....
While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....
The year 2007 was special for the Internet which came into....
Backlash in some States, consolidation in other states and spreading of....
