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Opinion
How do Brands and Films use Guerilla Marketing as an...

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

By Tanmay Shah

Marketing Moments
Netflix's The Great Indian Kapil Show: Big on bucks but...

Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say....

By Sonam Saini

BrandTalk
'We Use Classic Journalistic Rigour of Print & TV &...

Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content....

By Ritika Raj

Marketing Moments
Clovia gets Manushi Chhillar as brand ambassador

Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’

By Team PITCH

Marketing Moments
Nutrica challenges 'one-size-fits-all' approach towards cooking oil in new campaign

Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets

By Team PITCH

Marketing Moments
Waaree Energies awards TV media mandate to Carat India

Carat will oversee the brand's television media across India exclusively

By Team PITCH

Marketing Moments
HDFC Mutual Fund highlights importance of long-term commitments in new...

The film has been launched in over 1200 cinema screens across India

By Team PITCH

Marketing Moments
Himalaya says #Itstartswithgums in latest campaign

The campaign aims to educate consumers on the importance of gum health

By Team PITCH

Marketing Moments
Manforce Condoms unveils digital campaign with Dolly Singh

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'

By Team PITCH

Martech
ChatGPT 4o: OpenAI announces talking bot, faster responses and other...

OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted....

By Team PITCH