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Pitch Feature
Print media clocks 4% AdEx growth in ‘23, to reach...

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....

By Team PITCH

Pitch Feature
Radio to maintain 12% growth in 2024, thanks to elections

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs.....

By Team PITCH

Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH

Pitch Feature
At 13%, OOH trumps TV & Print AdEx growth rate...

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

By Team PITCH

Marketing Moments
Pitch Madison Advertising Report 2024 to be unveiled today

The report will analyse how and where advertising money was spent in the past year, and project the future of....

By Team PITCH

BrandTalk
2024 will be a growth year for IPL: Ashwin Padmanabhan

At the release of GroupM’s This Year Next Year report, Ashwin Padmanabhan, President - Investments, Trading & Partnerships, said elections....

By Sonam Saini

BrandTalk
We're talking ROI, not just price when it comes to...

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about....

By Sonam Saini

Marketing Moments
Print’s ad spend share drops 15% in last 7 years

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....

By Chehneet Kaur

Marketing Moments
Neal Mohan’s YouTube 2024 pitch: Are marketers taking note?

Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience,....

By Shantanu David

Marketing Moments
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads...

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power....

By Aditi Gupta